The digital revolution has significantly impacted the fields of online marketing degree or bachelor degree in marketing online, and communication, allowing the establishment of numerous new professions and access to multiple functions. Simultaneously, the digital transformation occurring in all sectors of activity creates the usage of new communication instruments.
These emerging occupations at the intersection of technology and digital communication necessitate the acquisition of new technical and professional abilities. A bachelor degree in marketing online allows you to train for increasingly specialized careers while also strengthening your agility to anticipate the ever-faster developments in your industry.
Texas has the world’s twelfth-largest economy. It also has one of the country’s largest small business labor markets, with 2.4 million enterprises employing 4.4 million people, accounting for approximately 99% of the total company workforce in Texas. And, with 19 colleges across the state providing at least one online marketing degree, Texas has some of the top bachelor degree in marketing online learning choices in the southern half of the United States. Because the marketing and public relations infrastructure in practically every company and the political body is growing, having a degree from a top-tier Texas institution goes a long way toward establishing one’s credentials as a professional marketer in subjects such as business administration.
Texas values marketers and advertising in all industries since it is a national and international leader in exports, agriculture, aeronautics, and energy. This is demonstrated by the exceptionally high pay of marketing managers in Texas. But it’s also true for other jobs, all of which pay at or over Texas’ median household income of $55,653:
- Social Media Analyst: $54,613
- Marketing Specialist: $59,398
- Marketing Manager: $86,895
- Marketing Director: $122,171
- Chief Marketing Officer: $204,578
Indeed, with over 100,000 new Marketing Manager and Market Research Analyst jobs expected to be created between now and 2024, jobs like those mentioned above are among the best an online learner can have, especially in a state where online marketers and public relations professionals are in high demand across the board.
In Texas, there are 19 colleges that provide online marketing degree. Marketing degrees are accessible at every level in Texas, from community colleges to graduate business institutions (and even a doctoral program in the communication). While the Best Online Marketing Degrees institutions in the state may excite the interest of prospective students, they should first ensure that the institution offers the type of degree they seek. After all, marketing professions can be obtained through various paths, ranging from degrees in speech and communication to business degrees in marketing analytics.
To produce the list below, we considered two factors: the number of best online marketing degrees offered by a higher education school and an institution’s academic prestige score. The academic reputation score considered factors such as the average financial aid received, class size, admissions standards, and the percentage of professors with terminal degrees in their specialty. Check out our top 5 online marketing degree institutions in Texas below!
1. Texas Tech University
Texas Tech University, founded in 1923 as Texas Technological College (TTU), is a public research university in Lubbock, Texas. Texas Tech University is well-known for being one of the state’s largest schools of higher learning, as well as for housing one of the country’s top ten public art collections. Texas Tech University is also frequently ranked among the top 200 National Universities in the United States, and an increasing number of Tech students take online coursework and obtain online degrees. Texas Tech University’s two online marketing degree and bachelor degree in marketing online are among the best graduate programs in technical communication in the state.
Rhetoric, Composition, and Technology, Technical Communication, Rhetorics of Science and Healthcare, Technology, Culture, and Rhetoric, and Visual Rhetoric, New Media, and User-Centered Design are the five areas of specialization covered by the Master of Arts in Technical Communication (MATC). These areas are significant for educating digital marketers to assume online marketing and editorial roles in new media with extensive Internet marketing knowledge. Texas Tech’s Doctorate of Philosophy in Technical Communication and Rhetoric also provides an ideal path to administrative and leadership jobs in marketing departments of public and commercial institutions for those wishing to join leadership roles as internet marketers. All of these possibilities, and their attendant flexibility, make Texas Tech University an ideal fit for busy working Texans eager to add another legitimate line to the top of their marketing résumés.
2. Midland College
Midland College (MC), founded in 1972, is a bachelor’s degree-granting community college in Midland, Texas. Midland College is one of the largest campuses of any community college in the United States, with over 224 acres and a student population of over 100,000 in Texas’ Permian Basin. Midland College stresses the education and professionalization of its entire community, as well as that of Texas, by providing a plethora of professional and technical learning facilities both on and off campus. Midland College, one of the state’s more prominent and well-known community schools, enrolls about 7,400 students, many of whom are working professionals and bachelor degree in marketing online learners.
Midland College’s online degree programs in topics linked to online digital marketing are among the best in Texas. The Associate of Applied Science in Web/Multimedia Design is also likely to help you land a job as an entry-level digital marketing specialist at public and private organizations. Of course, the practical emphasis on developing and communicating for real-world business scenarios in these degree programs will boost the job prospects and earning potential of marketing professionals who want to enter any of Texas’ top-paying industries.
3. Dallas Baptist University
Dallas Baptist University (DBU) is a private, Christian liberal arts university in Dallas, Texas, founded in 1898. Dallas Baptist University is well-known for its Christ-centered educational experience, which emphasizes integrating academic and spiritual learning opportunities. It is also notable for being ranked among the National Universities by US News and World Report. DBU students are increasingly taking online coursework and earning online marketing degrees. Dallas Baptist University’s two online degrees in business and bachelor degree in marketing online provide some of the most fantastic Christ-centered undergraduate marketing programs in Texas.
4. University of the Incarnate Word
The University of the Incarnate Word (UIW) is a private, coeducational Roman Catholic university in San Antonio, Texas, founded in 1881. It is well-known for its innovative Christian curriculum with an international reach, its roots in the Sisters of Charity of the Incarnate Word, and its expanding number of online and professional students since 1995. The University of the Incarnate Word, with over 11,000 students, is the largest Catholic university in Texas, the fourth-largest private university in Texas, and one of the most varied colleges in the state, with 60% minority student body mirroring the diversity of South Texas.
The University of the Incarnate Word offers two online marketing degrees: the bachelor degree in marketing online with a concentration in General Marketing and the Master of Arts in Administration with a concentration in Communication Arts. These programs educate online students for management positions by teaching them advanced skills in advertising, brand management, consumer behavior, marketing management, market research, print media, and public relations.
5. University of Houston-Victoria
The University of Houston—Victoria (UHV) is a public four-year university in Victoria, Texas, founded in 1973. Since its inception, the University of Houston—Victoria has been noted for making higher education available to the many people of Southeast Texas and educating working adults and professionals online at two of its three campuses. The University of Houston—Victoria is the city of Victoria’s most well-known public institution of higher learning for online and adult learners, enrolling over 4,300 undergraduate students.
The bachelor degree in marketing online, the Bachelor of Arts / Bachelor of Science in Communication (B.A. / B.S.), and the Master of Science in Publishing are all available online at the University of Houston—Victoria (M.S.). The online marketing degree will undoubtedly improve the job prospects of marketing specialists who want to become marketing managers and administrators. In contrast, the Bachelor of Arts / Bachelor of Science in Communication is particularly suited for students who wish to begin careers as Public Relations or Corporate Communications Specialists, which may lead to leadership roles in public administrations or private Texas companies.
Affordable Online Marketing Degree Programs in Texas
Do you want to know how much an online marketing degree in Texas will cost you or which online Texas institutions provide the cheapest options? According to National Center for Education Statistics (NCES) undergraduate tuition data, the average tuition for Texas’s four-year nonprofit schools is $19,734. The average tuition for four-year for-profit schools in Texas is N/A, while education for two-year online colleges and universities is $1,848.